In a landmark achievement, All India Radio News Facebook page has crossed “One million followers”. The Facebook page of the AIR’s News Service Division (NSD) is reaching almost 25 million people per month across the length and breadth of the country including the overseas diaspora. The likes are not only from India but a huge chunk of followers are from countries like Nepal, Pakistan, Saudi Arabia, Bangladesh, Malaysia, USA, UK and Singapore etc. Among the Indian cities, not only the urban metro users but people from Srinagar, Bhopal, Jaipur, Patna, Allahabad, Indore, Kanpur, Surat, Coimbatore, Rajkot, Dehradun, etc. are also following AIR News. This truly shows the pan India presence of its users base. The insight also shows that majority of followers like to read news in Hindi.
On Twitter, 212k+ people follow AIR News handle (@airnewsalerts), including Prime Minister Narendra Modi and other major leaders.
NSD recently started the Sound Cloud account. This platform is especially meant for audio publishing and allows users to share clips on different networks with its 300 million plus users and listeners. NSD upload major stories of the day on this platform along with popular talk shows like Spotlight, Public Speak, etc. In just three weeks, it has managed 46k+ plays. This project aims to digitize AIR archives too.
AIR News also has a company page on LinkedIn too, where we will soon be posting job openings and other important announcements. This is a professional networking site, and helps people connect with others in media industry and outside.
Soon, the regional news units of the NSD will also be integrated on various social media platforms. AIR Correspondents will also be trained to use social media effectively for disseminating the news faster. This is all part of the exercise to make All India Radio’s presence felt on social media platforms and tap the huge online news space across the web.